Hospitality group Radisson has joined forces with consulting firm Accenture to deploy a new travel planning tool within ChatGPT. According to an announcement from OpenAI, the companies collaborated to develop a dedicated plugin utilizing OpenAI technology. The joint effort applies conversational artificial intelligence directly to the trip coordination process.
The software is designed to assist prospective guests as they research upcoming itineraries. By running inside the ChatGPT environment, the plugin allows travelers to find, compare, and book hotels without leaving the chat interface. Radisson and Accenture structured the tool to streamline decision-making for users while they map out their journeys.