On August 11, 2026, Agassi Sports Entertainment announced a multi-year commercial partnership with the United States Tennis Association and USTA Coaching. The agreement aims to modernize player and coach instruction through the integration of artificial intelligence. At the core of this initiative is the direct embedding of the official USTA curriculum into a digital platform. This step seeks to make advanced training methodology accessible across both professional and grassroots sports.
Under the agreement, the established American Development Model of the USTA is incorporated into the system. Coaches and athletes thereby gain access to structured guidelines that were previously delivered primarily through traditional instruction. Converting these instructional standards into a digital framework allows for systematic guidance across various age and skill levels. The goal is to ensure consistent and high-quality coaching practices across participating sports organizations.
The technical foundation of the new platform was developed by Agassi Sports Entertainment in close collaboration with IBM. The software leverages advanced tools, including IBM watsonx, to continuously process performance data. This technological base enables the automated generation of precise training analyses for players. Furthermore, the system produces immediate feedback regarding individual strokes and movement patterns.
Beyond stroke and movement analysis, the platform provides users with automated equipment recommendations. These features are not restricted to traditional tennis alone. Instead, the system also supports players in the rapidly growing racket sports of padel and pickleball. Consequently, the application covers a broad spectrum of modern racket sports activities.
The American tennis coaching community receives direct benefits from the newly announced alliance. Coaches obtain discounted rates as well as direct access to the AI-powered coaching system. This arrangement enables instructors nationwide to seamlessly integrate modern diagnostic tools into their daily routines. The transfer of technology to grassroots levels thereby stands alongside the enhancement of elite performance.