Itaú is executing an AI First strategy directed at both its customers and its workforce. As part of this deployment, the organization is utilizing ia.i, which functions as a conversational interface. The initiative brings interactive artificial intelligence directly into the hands of both internal teams and external users.
To manage the rollout, Itaú is pairing the conversational tool with the IARA governance platform. This dual approach takes place within one of Brazil's most regulated sectors. By combining ia.i with dedicated oversight tools, the organization maintains control while expanding AI integration.