Google partnered directly with fashion creators to tailor digital solutions ahead of runway presentations. According to the company, it worked closely with designers Jane Wade and Sergio Hudson during the development process. The partnership focused on creating dedicated technology implementations to assist in preparing for New York Fashion Week.
The initiative centered on tailoring specific software capabilities for the fashion sector. Google engaged directly with Wade and Hudson to build custom-designed Google Flow tools aimed at runway preparations. Through this project, the technology firm addressed the specific preparation requirements for NYFW events alongside the two designers.

